In the age of always-on social media, distraction is the enemy of productivity. The ultimate goal is distraction, as social media companies create detailed profiles of what captures your imagination so that they can do it again for the advertisers that pay them. Whether aimed at teens or titans of industry, the game is the same: it’s called “Made You Look”. While the motivations for these moves are multi-faceted, and the legislation is considered controversial by many, one fact remains clear: multi-billion dollar international corporations are using AI, and thousands of highly-trained engineers, to capture your attention - and distract you from your job. gettyĪrkansas and Utah have recently taken steps to tighten regulations on various forms of social media, and the state of Montana has banned TikTok completely. Regaining focus, in the age of AI, isn't easy.
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